Hyd market is marked by steady price growth, IT-led demand, and strong interest in mid-to-high-end homes

Viren Mehta is the Founder and Director of ElitePro Infra Pvt. Ltd., a forward-thinking real estate consultancy driven by trust, transparency, and personalized service.

With over a decade of experience in the Indian real estate sector, Viren brings unmatched insights into buyer psychology, evolving investment patterns, and market challenges. His deep industry knowledge and people-first approach have helped ElitePro carve a niche as a reliable real estate partner.

His entrepreneurial journey began after completing his Bachelor’s degree in Business Administration from Delhi University, where he specialized in marketing and real estate markets. Now based in Gurugram, he leads ElitePro Infra with a strong focus on strategic planning, business growth, and client relationship management.

He said the company was established in 2012 by himself, Rajat Mehta and Robin Pahuja, with a definite vision to introduce transparency, trust, and customized service to the real estate consultancy sector.

Viren told Bizz Buzz in an exclusive interview that the firm has progressively become a respected advisory business, offering comprehensive solutions for residential and commercial customers throughout Delhi-NCR and other fast-emerging cities.

He said ElitePro has made a name for itself in transforming real estate experiences by being customer-centric

How did ElitePro Infra come into existence? What inspired the founders to enter the real estate industry?

ElitePro Infra was born from our vision to redefine luxury real estate experiences through trust, transparency, and design excellence. Coming from backgrounds in real estate advisory and marketing, we noticed a considerable gap in curated luxury experiences and client education in the NCR market.

Often, high-net-worth individuals and discerning buyers are not properly counseled beyond conventional property transactions. We wanted to create a consultancy that combined market expertise, design-oriented thinking, and personalized advisory.

We have combined our consultancy experience with deep insights into buyer behaviour and developer capabilities to bridge this gap. Right from our inception, our mission has been not just to sell properties but to curate lifestyle-driven experiences wherein we ensure that our clients make informed decisions while enjoying a seamless, high-quality journey in the luxury segment.

Can you walk us through the initial journey, what were the early challenges, and how did the company overcome them?

Essentially, the credibility challenge in a fiercely competitive real estate ecosystem dominated by well-entrenched players was our key challenge during the first years. We have had a problem in gaining the trust of our clients, in onboarding reputed developers, and in setting ourselves apart in a market full of conventional offerings.

Transparency, customer-first processes, and the consistent delivery of tangible value helped us overcome all the challenges. In addition, digital tools for marketing and CRM, along with personalized advisory, supported the demonstration of expertise while earning client confidence.

We have been keen to always focus on design excellence and curated luxury experiences, which essentially helped us carve a niche gradually in the premium and ultra-luxury segments. These first experiences instilled in us values such as integrity, professionalism, and innovation that shall continue guiding our growth and underpin our reputation as trusted partners for discerning investors.

What core values or principles define the ElitePro Infra brand today?

Integrity, innovation, and insight are three cornerstones on which the entire functioning of ElitePro Infra operates. By integrity, every transaction, whether with a client or developer, is completely transparent to ensure that confidence is created at every step.

Innovation pushes us into the domain of current tools and digital platforms, coupled with fresh ways of thinking, in pursuit of continuous upliftment of the customer experience and operational efficiency. Insight, put simply, is an understanding of market trends, buyer behaviour, and emerging opportunities that empower informed, data-backed recommendations.

These together ensure the creation and delivery of curated high-quality luxury experiences at pace, credibility, and more than anything else, go a long way in nurturing long-term relationships with our clients, developers, and other stakeholders in the NCR region for sustainable growth, true to our commitment toward trust and excellence.

How does your consultancy ensure consistent quality standards and customer trust across every project you advise on?

Quality and trust are ensured through a structured, multi-layered approach. Every project that we evaluate undergoes rigorous due diligence, including financial assessment, construction verification, and checks on developer reputation.

We maintain close oversight through regular site visits, progress monitoring, and transparent reporting to our clients. A standardized advisory framework ensures that the criteria of evaluation remain consistent across properties, enabling us to minimize risk and assure service excellence.

All in all, technology plays an important role, wherein CRM systems, AI-driven insights, and data analytics help us track client interactions, monitor performance, and anticipate concerns proactively. Verified partnerships, structured processes, and personalized guidance together make recommendations reliable, adding value at each juncture to aligned objectives for every client in building trust.

How is ElitePro Infra positioned within the luxury and branded residency segment in Noida and Gurugram?

We are positioned among the most trusted luxury real estate advisors for curated and high-end developments in NCR. We assist high-net-worth individuals, NRIs, and professionals seeking exclusivity and globally benchmarked living experiences.

We focus on branded residences, ultra-luxury projects, and lifestyle-oriented assets with a view to ensuring that our offerings are premium in both design and investment potential. Beyond property transactions, we offer exclusive deals, early access to developments, and strategic guidance tailored to individual client needs.

Strong local market knowledge combined with a steadfast emphasis on trust, transparency, and long-term value creation helps us create exceptional experiences. This has established us as a preferred partner for luxury property buyers in Noida, Gurugram, and the wider NCR region.

How does the company approach development in emerging corridors like Manesar or Sohna compared to established hubs like Gurugram?

We follow a two-pronged strategy, depending on the market. In emerging corridors like Manesar and Sohna, we focus on early-stage opportunities that offer strong appreciation potential in the long run and allow our clients to benefit from value investments and future growth prospects.

We pay particular attention to market research, developer credibility, and infrastructure developments to mitigate risk and maximize returns. In established hubs like Gurugram, we focus on ultra-luxury, branded residences, and lifestyle-driven assets that play to clients seeking high-end amenities and living standards benchmarked globally.

This two-pronged approach will help us ensure balanced growth, diversified clientele, and both high-value investment opportunities and curated luxury living experiences across the NCR region.

How do the demand and buyer sentiment in Hyderabad differ from that in Delhi-NCR?

The buyer sentiment is very different in Hyderabad, relative to Delhi-NCR, considering market maturity, demographics, and investment priorities. The Hyderabad market is defined by steady price appreciation, IT-driven demand, and mid-to-high-end residences that require both end-users and long-term investors.

Affordability, planned communities, and connectivity remain buyer priorities in Hyderabad; value for money remains key. In contrast, Delhi-NCR is home to a wide demand spectrum, from ultra-luxury branded residences to premium investment-grade properties.

Buyers in Delhi-NCR more often than not look for lifestyle differentiation, branded experiences, and early access to high-profile projects. At ElitePro Infra, we reflect those regional nuances in our advisory approach by providing suggestions that will be in congruence with both prevailing market dynamics and investment objectives of our clients.

How is the brand leveraging technology and digital innovation to enhance customer experience and transparency?

Technology remains at the central of our approach in serving clients more effectively. AI-driven lead qualification, automated workflows within CRM, and digital site visit tools streamline interactions enabling more personalized productive guidance.

Data analytics give us real-time access to market trends, project performance, and investment potential, which we pass on to our clients. We also use meta-targeting and a digital marketing strategy to enable timely and relevant communication.

It goes without saying that technology intertwined with human expertise fosters greater transparency and trust and reduces transactional friction enough to help our clients make informed decisions with full confidence. To us, technology is about more than just gaining efficiency; it's an important enabler in our commitment to superior service and long-term client satisfaction.